Last updated: 03 March 2021
Your business’ website is a key tool in your sales arsenal even when your business isn’t exclusively online but, it’s important to note your website is just an extension & means of expression of your brand.
When used in conjunction with other means of marketing, your website can be a distinguishing factor that differentiates you, from your competitors. However, when that website isn’t strategically built, with defined goals and brand incorporation, it will not serve its purpose and can actually do more harm than good.
It’s important to note that your business’ brand is more than just your logo, colour scheme & fonts used.
It’s the discovery & definition of your business’ purpose, personality, tone of communication, how people connect with your business & why they choose you over your competitors.
So to avoid obtaining a website that is dead weight to your business, here are our top 3 tips to create an effective & successful brand that survives the test of time and is relevant & relatable to your target audience.
Discover The Purpose Behind Your Brand
This is all about asking yourself why you do what you do, the problems you solve for your target market and why they should care.
Make It Relevant
You can’t be everything to everyone so there’s no point in trying. Determine your target audience and tailor your mission & core message to meet their exact needs.
Keep It Simple But Unique
Your brand should be simple, easy to recognise & remember but meaningful so you stand out from the crowd & differentiate yourself from your competitors.
Only once the internal workings of your brand are defined, should you consider moving onto the visual aspects of your brand such as your logo & website.
Ultimately, if you’re looking to obtain an effective website, defining your business’ brand is key because, without it, you’ll struggle to create a successful, marketable business that connects with your audience to gain a loyal following & provides genuine value.
As business owners, it’s really easy to get sucked into the day-to-day workings of our businesses so working with a professional design team can help you accurately represent your business online through strategic branding & design.
If you need help with creating your brand, website or want to enhance your online presence get in touch!