Last updated: 20 February 2021
Your brand identity is the essence of your business. It's your business' values, ideals, characteristics and personality traits. It's what sets you apart from your competitors and makes your business memorable.
But how do you know your brand is working for you? Do you have a strong & effective brand that draws your customers in and keeps them there?
Even well-known, beloved brands go through it, they succumb to the pressures of ageing and fail to meet their ever-changing audiences standards like they used to.
Nowadays, your audience holds all the power. Times have changed and now, your target audience has an abundance of platforms to state their opinions and how they feel about your brand.
Businesses must keep up which is where a rebrand can come in!
So when is the right time for you to rebrand?
Your current brand image is out-of-date.
Trends come and go, and when it comes to the visual design of your brand it’s no different. You don’t want your logo, or any other aspect of your brand to be seen as nostalgic leftovers.
Making minor tweaks can help avoid the visual aspects of your brand from being stuck in the past and in turn, make a memorable impact in your industry.
You’re targeting a new audience.
A paramount part of creating an effective brand & ensuring your business is marketable, is creating it for your ideal audience. If you wish to target a new audience or, your demographic suddenly changes then your brand needs to follow suit.
The key to building a loyal and ever-growing audience is having a brand that is relevant, relatable and provides them with genuine value. Remember, a brand that appeals to teenage girls won’t appeal to middle-aged men.
Your mission or core values have changed.
Your business' mission and core values are key aspects of your brand. If they ever change, then your brand should too! You won’t be able to effectively market your business if the tone, personality and visuals of your brand don’t evolve along with your key business statements.
Your current brand was botched.
If your brand was poorly designed, without care or attention to detail, it’s probably doing more harm than good.
Sure, you can use site’s like Fiverr for your brand design but, you have to ask yourself is a £5, £10, or even £100 logo going to cut it? I don’t think so.
Your brand is an investment.
Taking the time to find a team who pay attention to detail and carefully construct your business’ brand can do wonders for your sales and, the overall success of your business. Good quality, effective design is not cheap but when executed correctly, your business can make all that money back and more.
"Your brand is what other people say about you when you’re not in the room"
- Jeff Bezos
As business owners, we can get caught up in our existing successes or stick to what we know best. Our comfort zone is what we think our brand “should be” but businesses are fluid and should be constantly evolving with the times.
Just remember, a rebrand is an expression of your company’s commitment to growth. If your brand isn’t doing its job, appealing to your key audience, and accurately representing your business’ vision, it needs to change.
If you need any help rebranding your business, or would just like to hop on a call to go through any questions you may have, get in touch! We’d love to help.