Last updated: 25 February 2021
Is your business backed by an effective website?
A website is a key tool in your business’ arsenal so if you don’t have one or aren’t utilising it to its full potential you’re most likely losing out on a lot of sales.
Even if your business isn’t exclusively online, having a well-designed website will be highly beneficial in generating leads, building credibility and instilling trust in your target audience.
Having helped many businesses establish & enhance their online presence, we have a few tried & tested things that will help you get the most out of your business’ website!
Building Your Website
Wix, SquareSpace, Shopify, WordPress, etc… All incredible platforms that allow you to build a website yourself. Built-in with pre-made design templates, you’ll get a simple and user-friendly website that works nicely across all devices.
So is a DIY website right for you?
If you have the time, are on a restricted budget & have a keen eye for design, this could be a great option for you.
But, using pre-made design templates make it even harder to stand out from your competitors and capture your target audience’s attention.
Some WordPress Themes/Templates do allow for slightly more design freedom however, with that freedom comes increased responsibility and margin for error in the design you end up producing.
It’s a key decision to make but ultimately if designing isn’t your thing and you want a website that converts well, hiring a professional team to build your business’ website is the way to go.
A good team will not only help you define your website's purpose but will incorporate your business’ branding seamlessly into every aspect of your website, from the visual design, written copy and overall flow & presentation.
What’s the use of having a great website if nobody knows about it?
Social Media rules the internet world and is the modern way of networking, connecting to your prospect/current clients and advertising your business.
Marketing your business is key in generating sales but your website is a core part of that.
Get the most out of your website by linking it to all your social media accounts and in turn, use your social profiles as the doorway to your website.
By actively promoting your website across all social platforms, you drive your prospect clients to your own domain, increase your business’ credibility and boost your conversion rate.
It’s important to remember that a well-designed website can make the difference between your social media visitors choosing you over a competitor.
Create Content On Your Website
Publishing content on your own website is an excellent way to get your business noticed by Google.
Your content could be anything from Latest News, Whitepapers, Blogs & Infographics. Just ensure it’s in line with your brand, business & provides value to your audience.
Google adores a website that has regularly posted content so, if SEO is important to you, this is a powerful way to help boost your rankings.
Even in 2021, in a world of ever-evolving Social Media platforms, a website is an important cog in any business. We always suggest to imagine your website being an employee that works 24/7, 365 days a year, so invest it in, nurture it & you will see an increase in conversions, sales & loyal clientele.
Need help with your website? Get in touch, we'd love to help you enhance your online presence!